This course will help you achieve your business goals, by writing copy that engages and persuades your audience. Taught online in a live classroom over 10 weeks, with copywriting tasks and individual coaching.

Details

Level: 5
Duration: Online (14 CPD hours)

During your Advanced Certificate in Digital Copywriting, you will learn to:

• Write clear and structured copy for digital media
• Develop a strong and persuasive style that works for your brand
• Optimise your copy for search engines
• Master different approaches for different digital channels
• Have the confidence to assess copy that works, and make recommendations for improvements

Ways you can learn with us

Virtual Classroom: Tutor led, live, online classroom environments.

Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience.

In person: Face-to-face, tutor-led classroom training. To ensure everyone’s safety while attending courses at our training centre, we’re taking a range of precautionary measures.

Course availability:

Please complete the form above for further details.

Location
Online

Price:

Member £,1270.00
Non-Member £1,495.00
NB: Prices above subject to VAT

Qualification Information

Writing concise and persuasive copy for digital media

• Using plain language
• Crafting sentences with impact
• Breaking up paragraphs for easier scanning
• Headings and sub-headings

Getting style and tone of voice right

• Essential elements of style for digital copywriters
• Using the active voice
• How to nail the ‘voice’ of your brand
• Clichés to avoid and how to replace them with more effective copy

Copywriting for Search Engine Optimisation (SEO) and search advertising (PPC)

• How to identify keywords to target for search marketing
• Using keywords ‘on the page’ for relevance
• Internal and external linking
• SEO for blogs and articles

Email copywriting

• Getting subject lines right
• Optimising your body copy
• Sender field, sign-off and ‘envelope’ content
• Getting the call to action right
• Personalising copy for maximum impact

Blogging and social media

• Establishing a conversational tone for blogs and social media
• Structuring blogs for higher engagement
• Social media copy – writing for reduced character counts
• Storytelling elements – using emotion to engage readers